Sasha Nahum Unit 1

Film Analysis Key terms Verisimilitude How real the world of the story appears to the audience- it is believable, for example. Diegesis/Diegetic world the world in which the film takes place Juxtaposition Placing one object next to another to create meaning Narrative theory Theories that categorise narratives and find features common to them.  Popular Narrative Theories-  you only need to use the last name of theorists in exam. Levi-Struass and Binary Opposition 'Cinema is a set of universal rules, a set of relations that could be described as the grammar of film.  Levi-Strauss theorised that since all cultures are products of the human brain, there must be, beneath the surface, features that are common to all. Structuralism attempted to deromanticise the film maker as auteur and apply a more scientific approach to uncover the underlying structures of film.  Levi-Strauss' Binary Opposition Narrative tension is based on opposition or conflict. This can be as simple as...

Get out (2017) Director: Jordan Peele Stars: Daniel Kaluuya, Allison Williams Production companies: Blumhouse, QC, Monkeypaw Distributed by Universal Budget: $4.5 million Box office: $255.4 million Monkeypaw productions Founded in 2012  Founded by Jordan peele, who is a director and producer. It was initially for the comedy series, Key and Peele. Blumhouse productions Founded 2000 Produces low budget horror films such as: Insidious The Purge Happy Death day Paranormal Activity Sinister  First look deal A first look deal is any contract containing a clause granting pre-emption right, right of first refusal, or right of first offer to another party, who then is given the first opportunity to buy outright, co-own, invest in, license, etc. something that is newly coming into existence or on the market for the first time or after an absence, such as intellectual property (manuscript, musical composition, invention, artwork, business idea, etc.) or real property (real estate). Advan...

 Key terms Independent company A company that is not part of the big 6 Conglomerate When a mega company owns other subsidaries, that they use when creating different products. An example of this is Disney. They are both horizontally and vertically integrated.  Joint ventures When 2 or more independent companies work together and pull their resources to create a product The Big 6 Major Hollywood film studios that have a high budget, compared to independent films. 

Mini test Ownership Conglomerates- a large company that owns other subsidiaries, smaller companies. For example, Disney owns Pixar.  Vertical integration- the company covers all areas or stages. For example, production, distribution and exhibition. For example, Netflix. It makes the product and distributes it on it's own platforms.  An advantage of this is that the profit that is made is not shared, and the company can keep it all.  Horizontal integration-     a media company has a number of   subsidiary   (smaller) companies that are used to support the marketing of its products. They can also work with other media companies. Each one can cover different areas of production.  When 2 media companies work together for a mutual benefit.  E.g. to produces and distribute a television drama. Sony pictures is horizontally integrated because it owns different companies that work together to create a product. For example, sony pictures worked al...

Independent Film Independent film An independent film is one made outside of the Hollywood studio system.  The major Hollywood film studios are often referred to as 'The Big Six'. These command a significant market share, and the budgets tend to be much bigger than those of an independent film. The Big Six are: Paramount Warner brothers 20th Century Fox Universal Columbia Walt Disney Bait   An independent UK film, released in August 2019. Described as a 'now budget' film (no exact budget has been given) It was directed by Mark Jenkin and initially recorded without sound Sound was added in post-production Jenkin also wrote and recorded the score. This is an adequate example of a film produced as an independent film because: Visuals, the use of black and white aesthetic. To look real.  Unknown or no A-list actors may not be necessarily due to the low budget, but because they want to film to reflect a realistic story, and have that everyday look.  More time spent on an ...

Film The production process There are 3 distinct stages of production Pre production Hiring staff Casting the characters Creating pre production documents- Mood boards, storyboards etc.  Writing the script Production Filming  Sound Post production Editing Distribution and Marketing  Pre production After the development stage, and a project is greenlit pre-production begins Financing will be confirmed Principal cast members, director and cinematographer are set The screenplay is finalised The script is broken down into individual scenes and storyboarded Locations, props, cast members, costumes, special effects and visual effects are identified An extremely detailed schedule is produced Sets are constructed The crew is hired Financial arrangements are put in place and a start date for the beginning of principal photography on set. There will be a read through of the script.  Production The shooting of the film, Lights, Camera, Action.  Involves the camera crew, li...

Film Advertising  Disney is a conglomerate One overall parent company that owns a number of smaller, subsidiary companies, they have creative control over the production process.   Pixar is a subsidiary of Disney Video on demand Nowadays, companies can also exhibit their films via online video on demand services such as Netflix and Amazon prime.  Disney owns the Disney channel (TV) but also Disney life, a VoD, allowing it to compete with the likes of Netflix.  Cinema and Marketing  How have you ended up at the cinema? What made you choose that specific film? I saw a trailer for it on Youtube  Film reviews  Trends Peer pressure Types of film advertising Social media- digital advertising Billboards-  above the line-digital and traditional Bus posters- above the line as it will have a mass appeal Trailers on TV and radio Ads in magazines and newspapers- above the line  Recap Black box A device, such as a smartphone, that supplies us with all of ...

Research data Identify 4 methods for collecting audience feedback used by media producers for speicifc media products you have studied. 4.  1. Barb data  2. Surveys 3. Focus groups  4. Interview Broadly, research can be divided into two categories: Primary research Secondary research Qualitative Typically descriptive, in depth data used to find out how people think about a given product. Questions that allow people to write extended responses. This type of data can be used to answer open-ended questions.  Quantitative Data that can be measured numerically (e.g. the number of people who watch a given television show). Closed questions, typically in the yes/no tick-this-box form of response. These can easily be transformed into graphs.  One common example is the Likert scale- a sliding scale enabling interviewees to rate their responses from, for example, 'strongly agree' to 'strongly disagree'.  Methods of conducting Market Research Interviews Online surveys...