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Theories- The Final Question

Theories- The Final Question This question requires a lot of theory all surrounding the media effects model (what are the effects media has on audiences) Active/Passive audiences Hypodermic Needle Theory Cohen (Moral Panics) Mulvey (Male Gaze) Anderson (Media violence and Youth) Guantlett (Media effects is outdated)- counter argument Uses and Gratifications- counter argument Media effects model The model (sometimes referred to as theory) concerns how media can affect society/individuals and vice versa. There are very negative implications of this model, but you we will also learn some counter arguments.  The media effects model suggests that audiences are passive and easily influenced by the media they consume.  The Hungerford Massacre  In 1987, Michael Robert Ryan fatally shot 16 people in Hungerford, England, before turning the gun on himself.  He used a handgun and 2 semi-automatic rifles. Press reports stated he was obsessed with the film 'First Blood', and may ...
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Video Games: Call of Duty

Video Games: Call of Duty  Ownership  Published and owned by Activision Developments of the games is on a rotational basis-through Treyarch generally develops the Black Ops series.  Franchising Activision also franchises the Call of Duty brand to a number of different companies. Merchandise includes action figures, comic books and card games.  Specific examples of this is Plan B Toys, Mega Bloks, WildStorm Publications and Upper Deck. Marketing and Distribution But for this years CoD title 'WWII', Activision is placing more focus on billboards rather than popular digital platforms. This is because the first 3 CoD titles were set in WWII, and news had already leaked that the the new game would be set in the same period. Billboards also make fans feel more physically connected and involved on the ground with the CoD community. In summary, they wanted their fans to reconnect with the physical aspects of the game, and billboards enable this. However, hidden codes in the ...
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Heart FM Radio

Heart FM Radio  Radio Broadcasting Platforms -w ays you can access and listen to the radio  AM FM DAB (Digital Audio Broadcasting, available via a DAB radio) Dedicated station's website Radio apps DAB Advantages of this platform: There is much wider range of stations offered on DAB radio DAB has a more reliable signal DAB radio is available over longer distances Streaming music Spotify VS Amazon Music VS Apple Music Spotify is one of the most popular streaming services as it has a variety of subscription options with one being free with adverts.  Spotify has now joint ventures with Internet TV streaming services, such as NOW TV, and Vodaphone.  Apple Music you have to pay for streaming Amazon Music has become a large streaming service to being part of the Amazon Prime subscription package. Content is pushed by Amazon to encourage users to listen to samples. This is achieved by popular Amazon Prime services such as Alexa that are based around listening to audio around...
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Magazines and Newspapers- exam question

Explain what the term readership means (2) Readership is the total number of people who read a publication.  Analysing data about 'The Sun' and 'The Daily Mail' newspapers, describe 2 differences in terms of their target audiences (4) 'The Daily Mail' has a higher percentage of consumers that belong to an ABC1 social class with 8.2% being of this group compared to only 5.9% of readers from 'The Sun'.  Another difference in terms of these newspapers target audience is that 'The Sun' is read by more young people in the 15-34 category.  From your knowledge on demographics describe and justify the type of content that might feature in four newspapers of your choice from the data provided (8) The Sun Content and justification- The Sun may use more colloquial language within their articles. This is because it appeals to a C2DE social class as they will be able to access the language used.  The Guardian  Content and Justification- The Guardian is a Berl...
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Regulatory Bodies- Magazines and Newspapers

Regulatory Bodies- Magazines and Newspapers The regulatory body for magazines and newspapers is IPSO Role of IPSO Independent Press Standards Organisation- so not government based Introduced 2014, replacing the Press Complaints Commission (PCC) They regulate the content of all press (newspaper) and magazine copy Audience collator PAMcO Editors code of practice  Covers the following: 1. Accuracy 2. Privacy 3. Harassment 4. Intrusion into grief or shock 5. Reporting suicide 6. Children 7. Children in sex cases 8. Hospitals  9. Reporting of crime  10. Clandestine devices and subterfuge 11. Victims of sexual assault 12. Discrimination 13. Financial journalism 14. Confidential sources 15. Witness payments in criminal trials  16. Payment to criminals  IPSO case study Three newspapers to be reported to IPSO over inaccurate EU stories, because it was reported that 2.4million migrants were coming over but the actual figure was 0.9million. The newspape...
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