Sasha Nahum Unit 1

Audiences 2  Mainstream Targeting a mass audience from those of most genders, race, age, class and ethnicity.  Niche An audience that have a specific interest  Who are BARB  Broadcasting Audience Research Board. They collate viewing figures for big companies, such as Sky, ITV and the BBC. Above the line advertising When Television shows are advertised on signs of mass communication. For example, the trailer of a show on BBC 4, could be advertised on it's primary channel, BBC. Black box One is able to carry out a host of different things on one device. For example, a phone.  Demographics and Psychographics Demographics In which media producers study the breakdown of their target audiences based on variables in age, ethnicity, gender, economic status/class, level of education, hobbies and interests and lifestyle choices.  Statistical data that is easy to collect. Increasingly, the data from social media allows researchers to understand how they can target the...

 TV Audiences Mainstream and Niche Mainstream An audience that consumes a product that appeals to a wide range of groups and cultures. Niche The audience of a specialist interest in media product that may only appeal to a small number of people or those who fall within a specific demographic profile. E.g. Age, Ethnicity, Class BARB data BARB stands for Broadcasters Audience Research Board.  They collate viewing figures of all of the major UK broadcasters such as BBC, ITV and Sky.  Splits up the gender, age, class and what device they are watching it on.  This is significant to tell those how successful a product is. They can find ways to improve less successful products. They can identify who their primary audience is and target their product to them through ways such as advertising.  BARB data can then be used by television companies to assess how well a television series is performing, compared with previous series, for example, or with rival shows on oth...

 Impact of online distribution  Music and television can now be downloaded, streamed or simulcasted at the click of a button, without even needing to leave your armchair.  It is available to you whenever, wherever Simulcasting When a media product is broadcast both online and via a traditional medium at the same time. In television terms it could refer to programmes being broadcasted on 2 different channels. An example of this is the French tennis tournament.  When looking at how much Block bluster and Netflix made each year I found: In 2004 Blockbuster made £6 billion, compared to Netflix who made around £500 million. In 2010 Blockbuster went bankrupt and Netflix has made £2.2 billion.  Case study: Love Film by post- a UK based-provider of DVD by mail and streaming video on demand. Acquired by Amazon in 2011, the service had reached 2 million subscribers. It also claimed over 70,000 titles and over 4 million DVD, Blue Ray or game rentals per month in 5 countrie...

 Web 2.0 and Technological Convergence Technological convergence allows audiences to access media content from multiple platforms on one device. It involves the coming together of information and communication technologies to create new ways of producing and distributing products and services to media audiences. Media becomes easily accessible. It is easy for one to pick up. say a phone, and access different forms of media.  For example, phone, laptop, television. A black box is a device that supplies us with all of our informational and media requirements. For example, a smartphone or tablet. What is web.com? The .com boom (1998-2001) was a huge rise in the number of internet based companies.  There was then a shift from Web 1.0. to Web 2.0.  It was the possibility of 'staying' online and interacting online which really changed things. Web 2.0 Web 2.0 allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers)  if...

  Advertising   Advertising companies use celebrities to endorse (recommend) a product or service. An example of this is Will Smith endorsing converse trainers.    As they are trusted celebs, a sense of legitimacy is associated with them and therefore anything they promote.     Advertising could be considered in 2 main ways:     Traditional /Pre-digital  advertising    Ads in magazines and newspapers   Transport: buses and taxis/underground posters   Billboard   Radio and TV (not BBC because of the remit)   Digital advertising    S ocial media  ads : Instagram, Snapchat, Twitter,  Youtube  etc   In 2015, social media commerce  totaled  $30 billion in the US. It is an efficient and effective marketing arena. It can be anything from a simple banner or image to an auto-play video.   Email   Display Ads   The original form of online advertising, these are visual ...

 TV- Media Institution Ownership Public service broadcasting PSB means that programmes are made for the public, and there are no advertisements, as they want to give their viewers as much entertainment and information as possible, rather than exposing them to adverts which divert their attention.  Public service broadcasters generally transmit programming that aims to improve society by informing viewers. Public service broadcasters also strive to entertain their viewers.  PSB rules Reflect the diversity of the UK Programmes must inform viewers Programmes must be distinctive- original and not clones/rebroadcasts of American TV shows. The BBC shows are not allowed to advertise or product place any brands The BBC is a good example of a public service broadcaster.  Remit- The responsibility/promise of a programme BBC Remit- Inform, educate and entertain Funding 75% of the BBCs funding comes from the license fee (currently costs £157 for a colour and £49.50 for a black a...