Skip to main content

TV- Advertising

 Advertising 

  • Advertising companies use celebrities to endorse (recommend) a product or service. An example of this is Will Smith endorsing converse trainers.  
  • As they are trusted celebs, a sense of legitimacy is associated with them and therefore anything they promote. 

 Advertising could be considered in 2 main ways: 

 

Traditional/Pre-digital advertising  

  • Ads in magazines and newspapers 
  • Transport: buses and taxis/underground posters 
  • Billboard 
  • Radio and TV (not BBC because of the remit) 
Digital advertising  
  • Social media ads: Instagram, Snapchat, Twitter, Youtube etc 

In 2015, social media commerce totaled $30 billion in the US. It is an efficient and effective marketing arena. It can be anything from a simple banner or image to an auto-play video. 

  • Email 
  • Display Ads 

The original form of online advertising, these are visual ads that appear on third party websites, that are usually related to your content or service in some way. 

  • Search engine marketing 

The most dependable form of online paid advertising, and also the most common. SEM works based on key words- you and other businesses like yours bid on key words through search engines in an effort to get your website up higher on the search. 

 

Analysis  

  • The type of advertising which is used will depend on the product and also the target audience. 

  • An example is Love island. It appeals to young teenagers and adults, and so the products advertised are likely to be clothing brands, and food delivery chains such as just eat. 

 

Above-the-line advertising  

  • Where mass media is used to promote brands. These include conventional media, such as television and radio advertising, print and the internet.  
  • Using these forms allow you to reach a mass audience, rather than more of a niche audience. For example, using only the internet may reach a younger audience. If one uses both print and the internet, they are able to target both a younger and older audience.  

Synergy
When 2 or more media companies work together to produce a product that is better than one company doing it by themselves. 
For example, Blum House and Monkey Paws made 'Get Out'.
Another example is Lego and Warner Bros making the Lego Movie. Warner bros could not have made the movie without Legos permission. 

Distribution
Includes 2 elements
1. How a product or brand reached an audience
2. It's marketing and promotion


Comments

  1. JCoSS Media Dept14 October 2021 at 12:28

    Good! Lots of keywords here, so don't forget about these.

    ReplyDelete

Post a Comment

Popular posts from this blog

Joint ventures

Get out (2017) Director: Jordan Peele Stars: Daniel Kaluuya, Allison Williams Production companies: Blumhouse, QC, Monkeypaw Distributed by Universal Budget: $4.5 million Box office: $255.4 million Monkeypaw productions Founded in 2012  Founded by Jordan peele, who is a director and producer. It was initially for the comedy series, Key and Peele. Blumhouse productions Founded 2000 Produces low budget horror films such as: Insidious The Purge Happy Death day Paranormal Activity Sinister  First look deal A first look deal is any contract containing a clause granting pre-emption right, right of first refusal, or right of first offer to another party, who then is given the first opportunity to buy outright, co-own, invest in, license, etc. something that is newly coming into existence or on the market for the first time or after an absence, such as intellectual property (manuscript, musical composition, invention, artwork, business idea, etc.) or real property (real estate). Advan...
1 comment
Read more

TV Audiences- Uses and Gratifications Theory

Audiences 2  Mainstream Targeting a mass audience from those of most genders, race, age, class and ethnicity.  Niche An audience that have a specific interest  Who are BARB  Broadcasting Audience Research Board. They collate viewing figures for big companies, such as Sky, ITV and the BBC. Above the line advertising When Television shows are advertised on signs of mass communication. For example, the trailer of a show on BBC 4, could be advertised on it's primary channel, BBC. Black box One is able to carry out a host of different things on one device. For example, a phone.  Demographics and Psychographics Demographics In which media producers study the breakdown of their target audiences based on variables in age, ethnicity, gender, economic status/class, level of education, hobbies and interests and lifestyle choices.  Statistical data that is easy to collect. Increasingly, the data from social media allows researchers to understand how they can target the...
2 comments
Read more

Theories- The Final Question

Theories- The Final Question This question requires a lot of theory all surrounding the media effects model (what are the effects media has on audiences) Active/Passive audiences Hypodermic Needle Theory Cohen (Moral Panics) Mulvey (Male Gaze) Anderson (Media violence and Youth) Guantlett (Media effects is outdated)- counter argument Uses and Gratifications- counter argument Media effects model The model (sometimes referred to as theory) concerns how media can affect society/individuals and vice versa. There are very negative implications of this model, but you we will also learn some counter arguments.  The media effects model suggests that audiences are passive and easily influenced by the media they consume.  The Hungerford Massacre  In 1987, Michael Robert Ryan fatally shot 16 people in Hungerford, England, before turning the gun on himself.  He used a handgun and 2 semi-automatic rifles. Press reports stated he was obsessed with the film 'First Blood', and may ...
1 comment
Read more