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Research data

Research data

Identify 4 methods for collecting audience feedback used by media producers for speicifc media products you have studied. 4. 

1. Barb data 

2. Surveys

3. Focus groups 

4. Interview


Broadly, research can be divided into two categories:

Primary research

Secondary research

Qualitative

Typically descriptive, in depth data used to find out how people think about a given product.

Questions that allow people to write extended responses. This type of data can be used to answer open-ended questions. 

Quantitative

Data that can be measured numerically (e.g. the number of people who watch a given television show).

Closed questions, typically in the yes/no tick-this-box form of response.

These can easily be transformed into graphs. 

One common example is the Likert scale- a sliding scale enabling interviewees to rate their responses from, for example, 'strongly agree' to 'strongly disagree'. 


Methods of conducting Market Research

Interviews

Online surveys

Focus groups- a group assembled to talk about a product before it is lunch. 


Generating questionnaires 

1. What time are you most likely to watch TV 

a. 8pm or b. 9pm

2. Which of these days of the week are you most likely to watch TV?

a. Friday b. Saturday c. Sunday

3. Would you like the talent show to specialise in a certain area or showcase different talents?

4. Would you prefer celebrity judges or regular judges?

5. What other talent shows do you enjoy and why?

a. Strictly come dancing b. Britains got Talent c. Britains great British bake off d. other

Name of show if other is chosen:

Why:

6. How do you watch TV?

7. Why do you watch TV?

8. On a scale of 1-10 how likely are you to watch the talent show

9. What you consider to be talent?

10. What is the most important aspect of a talent show?

a. Talent b. Humour c. Judges d. other

Other:


Purpose of research 

Audience feedback might be used to exploit a gap in the market, whereby a group of potential customers are identified who are not consuming a product.

Likewise, market possibilities might be identified for existing brands to expand- for a spin-off, for example. 


Analysing data



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