Skip to main content

Newspaper: Audiences

Newspapers: Audiences

Broadsheet newspapers often appeal tho those within the middle class

  • A
  • B
  • C1

Tabloid readers often appeal to those in the working class

  • C2
  • D
  • E

Readership versus Circulation

  • Circulation is a count of how many copies of a particular publication are distributed.
  • Circulation audits are provided by the Audit Bureau of Circulation (ABC)
  • Readership is an estimate of how many readers a publication has.
  • As most publications have more than one copy, the NRS readership estimate is very different to the circulation count.
  • Readership estimates also show:
  • The demographic profile of readers
  • What else they read and do
  • The relationship between readership and circulation is known as readers-per-copy, i.e. readership divided by circulation
  • The number of readers per copy varies considerably by publication 
Between October 2014 and September 2015 the most read newspaper in the UK was The Sun and most of its readers were in the NRS social grades C2, D and E. They were mostly over 35 and men. 

The Guardian
  • A, B and C1
  • Over 35
  • Mostly men


  • From March 2004 to March 2010 the weekly newspaper circulations dropped from 1% to -10%. 10% drop.
  • This is because online newspapers are becoming increasingly more dominant and popular.
  • The reason for the decline in the circulation of print based newspapers and shift to online copies is because of technological advancements, the fact they are cheaper to produce, and to contribute in the decline for the waste of papers to help the environment.


  • The Sun was first published in 1969 and reached it's peak, in terms of circulation, in 1987. 
  • From here, the rates continued to decline. 
  • This could be due to the demand of paid advertisements increasing within 1990,  and newspapers were able to sell slots within the online edition to companies. 
  • This means they were able to conform to a sense of tradition, through traditional advertising, whilst also catering to the modernization of society, in which technological advances made it easy to go online, and more appealing to a modern society. 



  • The Metro and the Daily Mirror is available for free on the train. 
  • This means that more people are likely to access the print version, as on their way to work, whilst travelling on the train they are likely to come across the magazine and read it to fill time and due to the fact it is easy and free to access. 
  • The Sun have more readers that access the print versions rather than the online version, as they are typically a traditional consumers.
  • For example, the traditional, white, English, working class man. 
  • This differs to The Guardian in which readers access the online versions rather than the print versions. 




Comments

Post a Comment

Popular posts from this blog

Joint ventures

Get out (2017) Director: Jordan Peele Stars: Daniel Kaluuya, Allison Williams Production companies: Blumhouse, QC, Monkeypaw Distributed by Universal Budget: $4.5 million Box office: $255.4 million Monkeypaw productions Founded in 2012  Founded by Jordan peele, who is a director and producer. It was initially for the comedy series, Key and Peele. Blumhouse productions Founded 2000 Produces low budget horror films such as: Insidious The Purge Happy Death day Paranormal Activity Sinister  First look deal A first look deal is any contract containing a clause granting pre-emption right, right of first refusal, or right of first offer to another party, who then is given the first opportunity to buy outright, co-own, invest in, license, etc. something that is newly coming into existence or on the market for the first time or after an absence, such as intellectual property (manuscript, musical composition, invention, artwork, business idea, etc.) or real property (real estate). Advan...
1 comment
Read more

TV Audiences- Uses and Gratifications Theory

Audiences 2  Mainstream Targeting a mass audience from those of most genders, race, age, class and ethnicity.  Niche An audience that have a specific interest  Who are BARB  Broadcasting Audience Research Board. They collate viewing figures for big companies, such as Sky, ITV and the BBC. Above the line advertising When Television shows are advertised on signs of mass communication. For example, the trailer of a show on BBC 4, could be advertised on it's primary channel, BBC. Black box One is able to carry out a host of different things on one device. For example, a phone.  Demographics and Psychographics Demographics In which media producers study the breakdown of their target audiences based on variables in age, ethnicity, gender, economic status/class, level of education, hobbies and interests and lifestyle choices.  Statistical data that is easy to collect. Increasingly, the data from social media allows researchers to understand how they can target the...
2 comments
Read more

Theories- The Final Question

Theories- The Final Question This question requires a lot of theory all surrounding the media effects model (what are the effects media has on audiences) Active/Passive audiences Hypodermic Needle Theory Cohen (Moral Panics) Mulvey (Male Gaze) Anderson (Media violence and Youth) Guantlett (Media effects is outdated)- counter argument Uses and Gratifications- counter argument Media effects model The model (sometimes referred to as theory) concerns how media can affect society/individuals and vice versa. There are very negative implications of this model, but you we will also learn some counter arguments.  The media effects model suggests that audiences are passive and easily influenced by the media they consume.  The Hungerford Massacre  In 1987, Michael Robert Ryan fatally shot 16 people in Hungerford, England, before turning the gun on himself.  He used a handgun and 2 semi-automatic rifles. Press reports stated he was obsessed with the film 'First Blood', and may ...
1 comment
Read more