Film Audiences

Film Audiences

Key terms

Levi Strauss- Binary oppositions

Juxtaposition- When 2 things clearly contrast with one another. For example, the narrative, the sound, the characters etc. 

Four Propp character types- hero, villain, donor, princess

Rick Altman genre and audience pleasures- emotional- laughing, crying, visceral and intellectual pleasures.

4 micro features when textually analysing- Camera work, Editing, Mise en scene and Sound. 

Camera work- extreme close up

Editing- Steadicam: tracking shot

Mise en scene- costume, location, lighting

Sound- Parallel and contrapuntal sound, diegetic and non diegetic 

Frozen- case study for mainstream film

Box office

Budget: $150,000,000 (estimated)

Opening weekend USA: $243,390,000 

• Frozen, Disney's latest animated feature broke box office records upon it's release
• With a $93 million opening, it is the highest grossing Thanksgiving debut of all time. And suprisingly enough, it was not only families with young children flocking to the theatre. With 81% of the audience composed of families, Disney predictably reeled in its target audience with ease, But that number also means that almost 20% of the audience were non-families. That is almost $18 million in ticket sales.
• This trend is not limited with Frozen. The 2011 re-release of The Lion King in 3D opened with $29.3 million and only 74% of audience was comprised of families. 

• Given the circumstances millennials currently face, it's no wonder more and more 20-somethings are deferring adulthood. 
• Animated and young adult films offer a simple, pure form of escapism. As we deal with financial and political unrest, it is reassuring to watch a film where we know the stakes and the outcome. There is no moral ambiguity or uncertain endings; good will prevail. If the hero works hard, he or she will win- something no longer guaranteed in real life.

British Board Film Classification 

• Film classification: decieded by the BBFC 
• Films require a classification to be granted cinema or DVD release
• Strict requirements for each classification